KJET TRAINERS URGED TO CHAMPION MSME COMPETITIVENESS BEYOND THE CLASSROOM AHEAD OF THE NATIONAL ROLL-OUT

MSEA Director General, Mr. Henry Rithaa officiated the closing ceremony of the Training of Trainers on the Business Development Skills Curriculum under Component 2 of the Kenya Jobs and Economic Transformation (KJET) Project, implemented by MSEA, with a strong call for professionalism, inclusivity, and practical impact in the rollout.
Mr. Rithaa emphasized that the program's effectiveness extends beyond its classroom instruction and urged the trainers to support MSMEs in putting their knowledge into practice while utilizing connections to markets, finance, business membership organisations, and cooperatives. In order to ensure a seamless and successful deployment, he further emphasized the significance of strong cooperation with MSEA officers and other stakeholders.